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I played Golf with a couple of ATI execs the other day, and they had no real explanation for the price differential except to say it was because of the market size and the cost of catering to this market. They also said that the mac & pc cards are identical, except for the bios.

To me it doesn't seem like smart business to sell a 32mb PCI card for ove $200, when the machines these cards go in are worth little more than that.
 
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