As a former reviewer for MacAddict, Mac Home Journal and MacCentral, I have to tell you bluntly that the review is very poorly written. I had to read almost the entire review to figure out -- it's never explicitly stated -- the SmileBox is a product that helps you build a Flash Gallery of your photos for display on the same-named website service.
Ms. Cole needs a refresher on the "Five Ws and an H" or an editor who went to J-school. This review reads like a book report where the into (and the conclusion, for that matter) was cut off. Not up to the standard I expect from MW.