There are some who will, but Apple won't be advertising it. In the long run its better to fly under the radar of those intent on destroying Windows, as they are your allies (in the sense, your enemy's enemey is your friend) but not the allies you want to be associated with. If Apple were to advertise it, it is quite possible some jacka$$ will go off and make a Mac OS X virus and throw the entire system out of the works. And having Virex with .Mac, shows that Apple is being preventative in this area of internet crime. (At least in my opinion).