I've noticed that Apple seems to have starting running the Switch ads for more frequently than it did any earlier campaign... or maybe it's just that they're advertising on CNN now, and I'm a news junkie
Even my 75 year old mum has noticed the Apple "switch" ads!
Just the other day she said to me "Isn't that the sort of computer that you have dearie?"
She then went on to ask me several pointed questions about the advantage of RISC chips as opposed to overclocked CISC chips and wanted to know more about the advantages of using a version of UNIX as an operating system, and questioned whether that would allow a lot more viral incursions into the Apple system than was previously possible with the original proprietary Apple OS.
She's pretty sharp...for 75.
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