I was in Chicago 2 weeks ago when they were still finshing up the interior. I was staying in the peninsula hotel across the street and had lots of fun spying on the delivery people bringing in the new macs. Also as for the actual store design, it is on Michigan Ave, which is one of the most upscale and busiest shopping streets in the world. Most important companies have high profile retail stores there. Btw, there is a 4 story niketown right next to it and a very BIG Sony store on the other side. (Across the street)