[Brian Scully]

Got this in a spin off page from How Stuff Works today
Talk about a cushy job at Apple

http://entertainment.howstuffworks.com/framed.htm?parent=product-placement.htm&url=http://www.apple.com/hotnews/features/starringapple.html

 

[MacDaddy]

Ahhh Product placement! Can you get anything better!

That is a pretty short list of the movies that an Apple product has shown up in though, I kinda hope they post a full detailed list!

 

[Ohenri]

we do some product placement at the office that I work out of all the time - actually, it's pretty much part of the marketing mandate. We work with stylists all the time - from video placement, to award shows etc... for example, we've clothed a bunch of people @ Much for certain events and just every-day airs @ City TV. Do not get it twisted - there is big dough in this. You get that placement, and you could be surprised at what happens. This is just like landing some editorial for a product you have - the number of impressions you get totally can work in your sales force favor... This can totally make or break the pitch.

Anyhow, our girl @ Apple is totally doing her job. The amount of times that I have seen Apple placement?? But also, a PC box is just not the same - doesn't say much at all.

H!