Jobs Gets Serious About The Environment

3408 Views 32 Replies 25 Participants Last post by Vexel, May 4, 2007

8127972

Discussion Starter · May 2, 2007

Found this at Apple.com:

Apple - A Greener Apple

A couple of things to note:

- OLED displays are coming
- Apple killed of CRT's years before anyone else did

Now only are Macs superior in terms of the OS, but they're environmentally friendly too.

1 - 20 of 33 Posts

Darien Red Sox

· #2 · May 2, 2007

It is a good thing to hear. I always expected that apple would be ahead of the other compneys in the Green side of things sence they are so far ahead in other ways.

keebler27

· #3 · May 2, 2007

i think this is great. I wonder if using led's means less power consumption too?

now...if they could only do something about the piles and piles of ipods - i wonder if they are recycled or not???

bhil

· #4 · May 2, 2007

An interesting read, but one correction to the original post, he doesn't say OLED displays are coming, but rather LED backlighting for their displays. There's a big difference if I remember correctly.

Darien Red Sox

· #5 · May 2, 2007

keebler27 said:
i think this is great. I wonder if using led's means less power consumption too?

now...if they could only do something about the piles and piles of ipods - i wonder if they are recycled or not???

If you read turds the end of the ardicle he said that iPods are recycled. When you recycle one you will get 10% off of a new iPod.

8127972

Discussion Starter · #6 · May 2, 2007

bhil said:
An interesting read, but one correction to the original post, he doesn't say OLED displays are coming, but rather LED backlighting for their displays. There's a big difference if I remember correctly.

OLED is the only technology that I am aware of that fits the description of what he is talking about. More info below:

Organic light-emitting diode - Wikipedia, the free encyclopedia

The Doug

· #7 · May 2, 2007

Won't be long before someone says this isn't good enough. Some people likely won't be happy until Macs & iPods are made of pressed hay and mucilage.

billwong

· #8 · May 2, 2007

Here is a post from Macrumors.com

They are talking about LED backlight technology - coming in 2007 (likely iMacs?).

__________________________
Steve Jobs released a statement today giving insight on how Apple intends to become a greener, or more environmentally friendly, company. Major high points in the essay are the removal of toxic chemicals and an attempt to dramatically increase the amount of product recycling.

While the decrease of impact on the environment is commendable and this essay shows Apple is going to take a more direct stance on its role, what's more interesting to the rumor scene is the upcoming unannounced introduction of LED-backlighted displays.
To eliminate mercury in our displays, we need to transition from fluorescent lamps to light-emitting diodes (LEDs) to illuminate the displays. Fortunately, all iPod displays already use LEDs for illumination, and therefore contain no mercury. We plan to introduce our first Macs with LED backlight technology in 2007. Our ability to completely eliminate fluorescent lamps in all of our displays depends on how fast the LCD industry can transition to LED backlighting for larger displays.
__________________________
Bill

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monokitty

· #9 · May 2, 2007

The Doug said:
Won't be long before someone says this isn't good enough. Some people likely won't be happy until Macs & iPods are made of pressed hay and mucilage.

:lmao: Well put!

dona83

· #10 · May 2, 2007

He's clearly referring to LCDs that use LED and not fluorescent tubes for backlighting. This is in contrast to the superior but grossly expensive new OLED technology that Sony is bringing out -- any guesses how much the 26" model will cost? I'm guessing $4000, at least 4x the cost of high end 26" LCDs. Like all technologies, it will come down in price but for the time being, no.

Loafer

· #11 · May 2, 2007

This isn't good enough, I won't be happy until Macs & iPods are made of pressed hay and mucilage.

Macaholic

· #12 · May 2, 2007

The Doug said:
Won't be long before someone says this isn't good enough. Some people likely won't be happy until Macs & iPods are made of pressed hay and mucilage.

"The iMucilage"... :heybaby:

nnnnah....

Could run with "The iPeaPod", however

bhil

· #13 · May 2, 2007

dona83 said:
He's clearly referring to LCDs that use LED and not fluorescent tubes for backlighting. This is in contrast to the superior but grossly expensive new OLED technology that Sony is bringing out -- any guesses how much the 26" model will cost? I'm guessing $4000, at least 4x the cost of high end 26" LCDs. Like all technologies, it will come down in price but for the time being, no.

The funny thing is, one of the advantages of OLED's is that they are supposed to be "printed" onto suitable substrate surfaces, significantly reducing the manufacturing cost. Hmmm, cheaper to manufacture, yet higher in price . . . can you say money grab by a dying company?

contoursvt

· #14 · May 2, 2007

bhil said:
The funny thing is, one of the advantages of OLED's is that they are supposed to be "printed" onto suitable substrate surfaces, significantly reducing the manufacturing cost. Hmmm, cheaper to manufacture, yet higher in price . . . can you say money grab by a dying company?

When LCD's first came out,t hey were very expensive as well...as time went on and manufacturing volume went up, pricing went down. Same will happen here.

dona83

· #15 · May 2, 2007

Tie-dye OLED screens? How about printed on hemp cloth?

8127972

Discussion Starter · #16 · May 2, 2007

Someone mentioned that the environmentalist community won't think this is enough. Well..... Here's Greenpeace:

tastygreenapple | Greenpeace USA

dona83

· #17 · May 2, 2007

Get a job, hippies...

greenpeace.org said:
Want to give us some green to celebrate a greener apple?

BlueMax

· #18 · May 3, 2007

I'm all for the Reduction Of Hazardous Substances (RoHS) but sometimes those Greenpeace (and PETA) nuts just go too far and ruin the cause.

Personally, I like the idea of "green Apple" and hope they really do lead the pack in making a "clean machine".

I wonder who'll be the first to make a PC (Apple included) that's 100% recyclable with no toxicity whatsoever?

vacuvox

· #19 · May 3, 2007

BlueMax said:
I wonder who'll be the first to make a PC (Apple included) that's 100% recyclable with no toxicity whatsoever?

The Chinese?

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GratuitousApplesauce

· #20 · May 3, 2007

It's obvious that Apple has been no worse than any other computer manufacturer in its degree of "greenness", but that Greenpeace and others singled out Apple because it had an image that would most easily be hurt by allegations of not being green and that it was also the most likely company, being an innovator, (having a lefty CEO and with Gore on the board), who would actually do something about it. I'm sure Greenpeace could have complained about Lenovo, HP or Dell with all their might, without making a ripple in the press. I'd say it was a smart strategy on their part.

It's seems the strategy has started to have an effect. Hopefully Apple will now lead in environmental responsibility and that others will follow. I especially like the idea of recycling e-waste, I hope more gets done in this area.

One area that Jobs didn't mention is that Mac users keep their machines longer and they are more likely to be resold as usable machines than most PCs. This likely makes Apple already more green than the other box makers. There has to be a lot more low-end Dells that quickly hit the landfills than Macs, per capita.

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