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Now that iTunes is the computer part for the Apple TV hub and network, and also the place to buy TV shows and movies through the iTMS, who thinks Apple will eventually scrap the iTunes name entirely and replace it with something more centralized?
 

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Kinda like how there's an iPod & iTunes, iPhone & AppleTV forum available on ehmac.ca for posts like these to be posted on? ;)
 

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I doubt they would change it because it's already a houshold name with huge name recognition. It would be like Apple changing it's name to CompuCult, even though the second name is more accurate, it has no brand recognition :p
 

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they already removed the "Music" From iTunes Music Store.

though i'm not a terribly fond of movies movies and TV shows into the Music Folder. but that's just my pet peeve.
 

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I suppose they could subtly change it to "iTune", and it would cover music and television pretty well. But it doesn't sound nearly as good as iTunes.
 
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