If the broadcasters were smart (I know, its a dream world), they would be implimenting their own services to compete with Netflix.
Granted Netflix has a wide range of series available, there are still a large number of movies and TV shows which are not available. If one of these companies were smart, they have the opportunity to compete with Netflix by providing more and/or different content. Granted they would have to pay for licensing, but its not like they couldn't afford to develop something like that. Have advertising on the interface for some additional advertising revenue.
They could offer discounts or reduced rates to customers who get their internet and media through them; $7.99/month for service, $5.99/month for those using Bell/Aliant internet.
Throw in sport events as well. We can already watch quite a bit online, so add them as additional selections to lure in the sport fans. Allow people to watch the events live, or after the fact.
Instead of functioning in our capitalist economy, broadcasters want Big Brother to stomp out any changes they don't like. Even if they have an opportunity to profit from this change. They have known this day would come for some time, given how things have evolved south of the border. It's their own fault for not preparing for this change.
I just hope our government will prevent the broadcasters from delaying the inevitable by making customers pay more for less.