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http://www.theglobeandmail.com/serv...18.wgtblockbuster0618/BNStory/Technology/home

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Blockbuster Inc. will rent high-definition DVDs only in the Blu-ray format in 1,450 stores when it expands its high-def offerings next month, dealing a major blow to the rival HD DVD format.
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Blockbuster has been renting both Blu-ray and HD DVD titles in 250 stores since late last year and found that consumers were choosing Blu-ray titles more than 70 per cent of the time.
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The North American HD DVD Promotional Group said Blockbuster's decision was shortsighted and skewed by the success of films released by Blu-ray studios in the first three months of the year. The group said HD DVD has since gained momentum, selling more players and popular titles such as “The 40-Year Old Virgin” and “The Matrix” trilogy.
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The Blu-ray camp has been helped by the release of such huge hits as “Casino Royale,” “Pirates of the Caribbean” and “Spider-Man” coming out exclusively in its format.
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Now I'm no expert on media communications, but the Blu-ray camp's list sounds a little more impressive for such a "what have you done for me lately" market as movies. Plus the PS3, even if Wii kicks its butt, is a huge leg up for Blu-ray.
 

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Also just saw PS3 magazines offering a free Blu Ray taster DVD. Marketing is gathering momentum...
 

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I personally won't be wading too far into this format war and I'm usually an early adopter.

But - I do think that the stories of Wal-Mart supporting a sub $300 HD-DVD player will bring that format to the unwashed masses and likely tip the scales towards that camp.
 
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