Very interesting read... never knew so much work went into the event.
http://technology.guardian.co.uk/weekly/story/0,16376,1677772,00.htmlWhen Apple announces something new, people pay attention. This is due, in large measure, to Steve and the way he delivers Apple's messages. His preferred method of making major product announcements is at one of his public presentations, or "keynotes" as they are called inside the company.
Ummm...*everyone* calls them that."...or "keynotes" as they are called inside the company."