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Heading into the holiday season, Apple captured 10.8% of the Canadian Personal Computing Market in Q3, 2010 according to IDC Canada. The data collected by IDC puts Apple in fourth spot among other computer manufacturers HP, Acer and Dell respectively.

According to IDC Canada, the Canadian PC market set a new historical high in the third quarter of 2010 (3Q10). Unit shipments were up 8.5% year over year in 3Q10 and up a strong 30.0% from the second quarter of 2010. Total shipments for 3Q10 were more than 1.9 million units.



"The growth in the Consumer PC business has been astonishing over the last 10 years," noted Tim Brunt, senior analyst, Personal Computing. "In third quarter of 2000, consumer shipments accounted for only 40% of total PC shipments. By 3Q10, the Consumer market represented almost 59% of all Canadian PC shipments, which marks a new threshold. Consumers also accounted for 66% of all portable PCs shipped in the lucrative holiday third quarter. By comparison, consumers also purchased just over 43% of the desktops shipped during the same quarter. Consumer shipments continued to outpace the overall PC market, growing 12.4% over the third quarter of 2009."

The 10.8% market share in Canada for Apple is up from 9.9% in Q2 of 2010 although Apple briefly cracked the 10% threshold in 2009 as well. With the addition of 5 more of its own "Apple Stores" in Canada in 2010, Apple now has 19 stores across Canada with 7 in Ontario, 4 in Quebec, 4 in Alberta, 3 in British Columbia, and 1 in Manitoba. Apple also continues to maintain a network of Authorized Apple Resellers in Canada as well as Authorized Campus Stores.
 

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this is great news!

Mayor just a thought, I went to tweet our your article to my followers. (I use Hootsuite) as it has a little add on for Chrome that will just grab the URL shorten it and tweet with the site name.

Well this is where my tip comes, as when you are reading the article the name of the article is not the name of the page but rather just a name of the site, but when on most blogs the title of the article is the title of the page, make sense?

Anyway it may help you get more google and social media hits?
 

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Discussion Starter · #3 ·
this is great news!

Mayor just a thought, I went to tweet our your article to my followers. (I use Hootsuite) as it has a little add on for Chrome that will just grab the URL shorten it and tweet with the site name.

Well this is where my tip comes, as when you are reading the article the name of the article is not the name of the page but rather just a name of the site, but when on most blogs the title of the article is the title of the page, make sense?

Anyway it may help you get more google and social media hits?
Thanks Trevor, I see what you're saying. I'll have the tech have a look at that. :)

As for Market Share, it's funny, I remember in the mid-90's during Apple's "beleaguered" times, there was a Canadian computer industry trade magazine that was harping on Apple for something and how little their market share was. I remember writing into the editor that Apple was on the right track, and it would be a matter of time before Apple hit 10% market share.

The letter was published the following publication, and for awhile I had it saved, but can't seem to find it now. Oh how I would love to re-contact that trade magazine and point out that Apple has hit 10% market share and continues to grow. :)
 

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For some reason I had thought heard Apple was around the 12-15% range in Canada.
I think it depends on how they are getting these numbers. I think that this 10% number comes from sales per qtr, where the higher numbers usually come from actual usage as Mac's owners seem to use them longer where PC's tend to get replaced faster.
 

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For some reason I had thought heard Apple was around the 12-15% range in Canada.
In a way I find these numbers distort the true picture - not from Apple's sales point of view but from the view which type of computer people are using.
The majority of the large businesses still use PC's running Windows, so companies with thousands and ten thousands of employees will increase the PV market share numbers.
But when I look which computers are being used by either people I know or just checking in public places - airport lounges, on the Via trains, Coffee houses, I'm always surprised at the percentage of Macs - typically more than half.

I personally don't think this is great news - especially if the percentage of Mac users keeps increasing. At some point the installed base of the Mac will reach some critical mass and the hacker community is going to try harder to generate more malware for OS X - something I don't really need.
 

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Can't wait till they pass Dell. Dell is just a mess. HP is doing some great marketing and it's not surprising that they are on top.
 

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...
But when I look which computers are being used by either people I know or just checking in public places - airport lounges, on the Via trains, Coffee houses, I'm always surprised at the percentage of Macs - typically more than half.
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I would agree and even watching the NEWS lately, when computers are included in the story, I would guess that about 80% are Macs.
 

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Discussion Starter · #11 ·
I personally don't think this is great news - especially if the percentage of Mac users keeps increasing. At some point the installed base of the Mac will reach some critical mass and the hacker community is going to try harder to generate more malware for OS X - something I don't really need.
Macs good history of security has nothing to do with security via obscurity. There are tons of hackers would LOVE to produce the first true virus for the Mac platform. They'd go down as one of the ultimate hacker.

The reasons for Apple's security record with OS X is a technical issue.

Good article from David Pogue on the subject.
 

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I think Macs just stand out more or we tend to look for Macs more so we perceive that there are more Macs out there than there really is. Also, a lot of PC notebooks are not fun to tote around so they get relegated to desk use while people tend to tote their Macs around.
 
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