[HenriHelvetica]

wow.

Apple is closing in on its largest ever acquisition with the planned $3.2bn purchase of Beats Electronics, the headphone maker and music streaming operator founded by music producer Jimmy Iovine and the hip-hop star Dr Dre.

H!

 

[Andrew Pratt]

That's a lot of pay for a mediocre product....I guess its the brand that has value.

 

[kloan]

Yep, they're purchasing hype.

 

[hexdiy]

Incredible but true: Beats by Dr. Dre must be the worst headset on the globe. "All believe the hype, yo! All believe the hype".
Sickening.

 

[fjnmusic]

I don't think it's the headsets they were after. I think it's producer Jimmy Iovine.

 

[fjnmusic]

See here.

http://tech.fortune.cnn.com/2014/05/10/apple-beats-jimmy-iovine/?source=yahoo_quote

 

[hexdiy]

Right you are, FJN Music: Apple wants to be in the music streaming business, and hopes to get the affiliated contracts as well...
Brace up, Spotify!