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Premium Member
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2,303 Posts
Discussion Starter · #1 ·
Here is an interesting, speculative read on why Apple should (according to Business 2.0) consider buying TiVo.

Some interesting ideas...I'm still not convinced that TiVo's biggest problem is that is simply lacks marketing panache. They have design problems and price problems. Fix those and then they will come (customers, that is).
 

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Canadian By Choice
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5,140 Posts
Well, since Apple isn't buying Universal (duh) the $6 billion must be burning a hole in someones pocket. I think Apple could simply become a shareholder in TiVo rather than buying it out - and still achieve its goals.

Of course, the networks are not-so-quietly trying to axe the PVR arena to protect their ad revenue and SJ may have done some deals with the devils to gain the music licensing (since some of those same companies are also owners/part owners of the big US networks). Imagine if Apple was to do for PVRs what its done for Music buying.....
 
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