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They actually missed listing one reseller on their from Australia ... he was actually one of the first ones to start advertising/ebaying the unlocks...I would be wary of any iPhoneSimFree reseller who isn't listed on iPhoneSimFree's authorized reseller page.
Hopefully these guys will get listed soon, $45 seems very reasonable. My wife and I drove down to Buffalo and picked up 2 8GB iPhones yesterday. We're having fun with them as iPods, but I'm dying to ditch my old cell phone!
From what I can tell, it doesn't appear iPhoneSimFree has actually released the software to resellers yet though. Everyone seems to just be taking pre-orders. If anyone confirms they got their phone unlocked from any of these iPhoneSimFree resellers, please post your results!