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This is great:

14. Do something creative with the design of the box and separate yourselves from the pack. The original Macs stood out because of their innovative look. Repeat that. Get the folks at Porsche to design a box. Or Giorgio Giugiaro. Or Philippe Starck. We'd all feel better about shelling out the bucks for a Power Mac 9600 if we could get a tower with leopard spots.

:eek:
 

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Here is another one currently in progress (atleast in other countries) =(


7. Don't disappear from the retail chains. Rent space in a computer store, flood it with Apple products (especially software), staff it with Apple salespeople, and display everything like you're a living, breathing company and not a remote, dusty concept.
 

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The more I read, the more I get the sneaking suspicion that this was read by steve jobs, except for the sell yourself to IBM, Motorola, thankfully that didn't happen.

Another surprising one:

98. Testimonials. Create commercials featuring real-life people in situations where buying a Mac (or switching to a Mac) saved the day.

[ August 10, 2003, 06:01 AM: Message edited by: insertclevername ]
 
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