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Wednesday, May 18th, 2011

Apple Starting their "Back to School" promo next week?

Rumours sites are reporting that Apple is planning to launch their annual "Back to School" promo next week. Last year's program, which offered eligible students a free 8GB iPod Touch with their qualifying Mac purchase started around the same time, on Tuesday, May 25th.

The promo probably coincides with some of the Apple Retail Store store layout changes that have also been rumoured for this weekend as well as possibly being related to the Apple Store being down last night.

Apple has typically run the promo throughout the summer which helps them clear out inventory of existing iPod Touch's before they've updated them in September, which they have done consistently for the past three years. No word on whether they'll do the same iPod Touch program this time around, but it's a good bet.

The program thus far has only been available directly through Apple online, or at one of Apple's own corporate Apple Stores, shutting out big box stores like Best Buy and Future Shop and independent Apple Resellers from being able to offer the program. Some big box stores have offered their own Mac "education bundles" in the past to that consisted of Apple's Airport Express, a printer and Microsoft Office as an incentive. ( 11 comments )

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