: Apple quarterly results

Apr 23rd, 2008, 05:23 PM
One thing that stands out for me is that they sold nearly 2.3m Macs. Just a few years ago I read the installed base was 10m in total. Even if more than 50% of those sales are to existing Mac users, that's quite an increase.

Apr 23rd, 2008, 06:03 PM
The results from Q2 just makes you wonder how much do the resellers make when Apple talks in Billions.. even 1-2% profit margin of that will still get you in the $10 million... assuming they only do 1% of what Apple sells, thats still a good chunk of $

Apr 23rd, 2008, 06:47 PM
not really...

1% profit on 1% sales is pennies. Maybe a reseller could be more correct, but I would lean to say that resellers make their money on repairs that Apple compensates them for not the actual sales.