: Creative TRAMPLED during Christmas rush for iPods


Macaholic
Feb 10th, 2005, 02:57 PM
Creative's CEO blustered back in November that "It's our target to beat iPod in this quarter. The MP3 war has started and I am the one who has declared war". And, although they did sell more devices than they did the year-ago-quarter -- two million all told -- Apple sold 4.5 million.

And maybe Jobs lent him the RDF generator, because this week the Creatrive CEO said:

"Apple's entry into the Flash [player] market will create more awareness in the Flash market segment, and we are well positioned to become a big beneficiary of this expanding market," he said today."

While true, I hardly think it's a bragging point to admit that you're riding the coattails of another company but whatever. :D

Link:
http://www.theregister.co.uk/2005/01/20/creative_results_q2_05/