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Old Apr 23rd, 2008, 05:23 PM   #1
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Talking Apple quarterly results

One thing that stands out for me is that they sold nearly 2.3m Macs. Just a few years ago I read the installed base was 10m in total. Even if more than 50% of those sales are to existing Mac users, that's quite an increase.
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Old Apr 23rd, 2008, 06:03 PM   #2
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The results from Q2 just makes you wonder how much do the resellers make when Apple talks in Billions.. even 1-2% profit margin of that will still get you in the $10 million... assuming they only do 1% of what Apple sells, thats still a good chunk of $
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Old Apr 23rd, 2008, 06:47 PM   #3
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not really...

1% profit on 1% sales is pennies. Maybe a reseller could be more correct, but I would lean to say that resellers make their money on repairs that Apple compensates them for not the actual sales.
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