So $800+ is going to well paid designers, marketers, heck even the retail staff are reasonably paid, and of course shareholders.
Given that their production costs are so high I do not think it is out of line. I am surprised they cannot get it down cheaper with the quantities they must be ordering, with volume comes cheaper prices.
I do think they could offer more for the price though specifically when it comes to storage. Base model really should be 128 gigs and go up from there.
“If you are neutral in situations of injustice, you have chosen the side of the oppressor. If an elephant has its foot on the tail of a mouse and you say that you are neutral, the mouse will not appreciate your neutrality.” Bishop Desmond Tutu