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Old May 8th, 2014, 06:53 PM   #1
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Apple to buy Beats Audio in $3.2B deal?

wow.

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Apple is closing in on its largest ever acquisition with the planned $3.2bn purchase of Beats Electronics, the headphone maker and music streaming operator founded by music producer Jimmy Iovine and the hip-hop star Dr Dre.
H!
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Old May 9th, 2014, 10:07 AM   #2
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That's a lot of pay for a mediocre product....I guess its the brand that has value.
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Old May 9th, 2014, 09:25 PM   #3
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Yep, they're purchasing hype.
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Old May 9th, 2014, 09:38 PM   #4
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Incredible but true: Beats by Dr. Dre must be the worst headset on the globe. "All believe the hype, yo! All believe the hype".
Sickening.
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Old May 10th, 2014, 01:26 AM   #5
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I don't think it's the headsets they were after. I think it's producer Jimmy Iovine.
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Old May 10th, 2014, 12:28 PM   #6
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Apple to buy Beats Audio in $3.2B deal?

See here.

http://tech.fortune.cnn.com/2014/05/...ce=yahoo_quote
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Old May 10th, 2014, 09:57 PM   #7
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Right you are, FJN Music: Apple wants to be in the music streaming business, and hopes to get the affiliated contracts as well...
Brace up, Spotify!
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