Pre order thoughts - ehMac.ca
Facebook
Twitter
YouTube
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read Advertise


Reply
 
LinkBack Thread Tools Display Modes
Old Sep 16th, 2013, 07:33 PM   #1
Full Citizen
 
Principal's Avatar
 
Join Date: Nov 2004
Location: Golden Horseshoe
Posts: 323
Pre order thoughts

More & more over the last several years are these (tech)? companies announcing upcoming new products, then demo-ing them live, then they tell us that they can start being pre ordered in the next week or two. Is it a way to test the markets reactions to the new products, or some other reason(s).
Just my pet peeve I guess... why not just wait an extra week or two to demo the product, when its actually available.
Any thoughts or opinions out there?
Cheers
Principal is offline   Reply With Quote
Sponsored Links
Advertisement
 
Old Sep 16th, 2013, 07:57 PM   #2
Honourable Citizen
 
Join Date: Jun 2006
Posts: 6,076
My bet is that it helps to hype the product, and also to gauge demand in different markets - if you have a ton of pre-orders from one country, but not another, you can allocate more in-store product where it's needed most.
John Clay is offline   Reply With Quote
Old Sep 16th, 2013, 09:13 PM   #3
Honourable Citizen
 
Atroz's Avatar
 
Join Date: Aug 2005
Location: Ottawa
Posts: 1,681
Just like movies. Lots of publicity to drive up interest and maximize media coverage. If they just released them you'd have a day or two of reviews and people would move on. Apple gets to drag this out to 2 weeks with speculation, excited users full of anticipation, etc. I think it may also knock down people's resistance to waiting for reviews. Folks will pre-order because they can't wait. If they were able to read full reviews on the first buying day, they may wait for the review.
__________________
'
"Do the Right Thing. It will gratify some people and astound the rest." - Mark Twain
Atroz is offline   Reply With Quote
 
Old Sep 16th, 2013, 09:19 PM   #4
Honourable Citizen
 
Paul82's Avatar
 
Join Date: Sep 2007
Location: Vancouver
Posts: 1,192
I always seen it as a balance between getting ahead of the rumours and supply chain leaks before expectations become unreasonably high, and having enough time to produce and stockpile enough units to attempt to meet launch demand (almost an impossible task, but at least they try).

I've always seen this as the reason why the lead time between announcement and availability has gotten longer as Apple's products have become more popular. And why their less popular products still typically ship within 24 hours of official announcement.
__________________
-----------------------------------
iMac 5K (2017) 27" i7 quad 4.2Ghz 2TB Fusion Drive 32GB Ram
iPhone X 256GB
iPad Pro 9.7" 128GB
Paul82 is offline   Reply With Quote
Old Sep 16th, 2013, 09:54 PM   #5
Full Citizen
 
Principal's Avatar
 
Join Date: Nov 2004
Location: Golden Horseshoe
Posts: 323
Pre orders

So in this case, it's quite possible & highly probable that Apple has had the phones (in quantity) ready for distribution for some time already?
Principal is offline   Reply With Quote
Old Sep 16th, 2013, 10:39 PM   #6
Honourable Citizen
 
Atroz's Avatar
 
Join Date: Aug 2005
Location: Ottawa
Posts: 1,681
Quote:
Originally Posted by Principal View Post
So in this case, it's quite possible & highly probable that Apple has had the phones (in quantity) ready for distribution for some time already?
Not enough I'd think.
__________________
'
"Do the Right Thing. It will gratify some people and astound the rest." - Mark Twain
Atroz is offline   Reply With Quote
Old Sep 16th, 2013, 11:20 PM   #7
Honourable Citizen
 
Paul82's Avatar
 
Join Date: Sep 2007
Location: Vancouver
Posts: 1,192
I'd think not enough either... but basic economics dictates they would only tool up and get running enough production lines to satisfy the predicted long term demand, not the initial peak demand.

So an example with completely made up numbers... assume long term demand of 3 million phones a week, and peak demand of 12 million phone over the initial few launch days, they need to be producing full speed for 4 weeks to satisfy launch demand (another assumption, as typically production ramps slow and only gets to full speed after a little while).

That said, they've had a pretty hard time satisfying launch demand the last few years, but all evidence suggests that they can only keep the phone secret for a relatively short period of time once production starts ramping up(this is when the leaks start coming fast and furious) to full speed and there are literally hundreds of thousands of chinese factory workers producing iPhones... Just look at this year, practically every major detail leaked well in advance of the announcement... about the only thing they managed to keep under wraps was that the A7 processor is going 64bit... but given that that would not be readily apparent from just looking at the chip it's not surprising they were able to keep that a secret...
__________________
-----------------------------------
iMac 5K (2017) 27" i7 quad 4.2Ghz 2TB Fusion Drive 32GB Ram
iPhone X 256GB
iPad Pro 9.7" 128GB
Paul82 is offline   Reply With Quote
Old Sep 16th, 2013, 11:38 PM   #8
Honourable Citizen
 
fyrefly's Avatar
 
Join Date: Apr 2005
Location: Toronto, Ontario
Posts: 4,415
There's been a lot of chatter on the tech blogs about the fact that not allowing pre-orders for the 5S in particular points to low yields and severe product constraints for that product at least.
__________________
Steve Jobs re: iTunes on Windows: "It's like giving a glass of ice water to somebody in hell"
fyrefly is offline   Reply With Quote
Old Sep 17th, 2013, 04:16 PM   #9
New Neighbour
 
Jonathan147's Avatar
 
Join Date: Sep 2013
Posts: 5
Well the best option for learning tech blogs is to start using simple blogs and this is the reason of traffic coming into the site and it really helps and this is the reason it is called pre order thought.
Jonathan147 is offline   Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


Similar Threads
Thread Thread Starter Forum Replies Last Post
How to get download folders into iTunes in proper order Sitting Bull Mac, iPhone, iPad and iPod Help & Troubleshooting 8 Feb 10th, 2012 11:13 PM
iTunes- Albums- Why don't they download in track order? fellfromtree All iOS - iPhone, iPad, iPod touch, Apple TV & iTunes 7 Jan 10th, 2012 09:31 AM
Showing pictures in a slideshow in order Smoothfonzo Anything Mac 0 Nov 13th, 2008 07:35 PM
Is the Governor General obsolete in Canada? rambo4 Everything Else, eh! 106 Jul 5th, 2008 02:11 AM
Apple Store Order / FedEx... Is This Normal? The Doug Anything Mac 6 Nov 7th, 2003 01:03 PM


All times are GMT -4. The time now is 05:53 PM.



Powered by vBulletin® Version 3.8.8
Copyright ©2000 - 2019, vBulletin Solutions, Inc.
vBulletin Security provided by vBSecurity v2.2.2 (Pro) - vBulletin Mods & Addons Copyright © 2019 DragonByte Technologies Ltd.
Copyright 1999 - 2012, ehMac.ca All rights reserved. ehMac is not affiliated with Apple Inc. Mac, iPod, iTunes, iPhone, Apple TV are trademarks of Apple Inc. Content Relevant URLs by vBSEO 3.6.0 RC 2

Tribe.ca: Urban living in Toronto!