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Beatles Enter The 21st Century. Everyone Gives A Collective Meh!

11K views 127 replies 42 participants last post by  Joker Eh 
#1 ·
Beatles on iTunes now...was that it?

Seriously? Was that it?
 
#4 ·
Bah! Well I guess that's all I can expect from a minor, website-only announcement done on EST.
 
#41 ·
Hyped? Seriously? I've even heard some say over-hyped.

This was a two line ad with one simple graphic on one web page for one day--far from over-hyped. If anything, I'd say under-hyped in its lack of detail. The fact that so many people are following Apple's every move so much that even when they fart it becomes a statement tells much more about us, our obsessions, and the power of the Internet to get information out very quickly.

I've been a Beatles fan since forever and this may well be the nudge I need to complete my collection, which has been piecemeal since the first time I collected all their recordings on vinyl. Smooth move, Mr. Jobs.
 
#10 ·
I'm guess I'm the only one here who thinks this is a big deal.

Here's a post I've copied from the MDN comments section, that I think explains it best (better than I ever could :eek: ):

" (T)here is a very clear reason why this is pretty big. You may believe everyone who's a Beatles fan already has their collection. Explain to me, then, how can Beatles catalogue be the 3rd best selling act of 2010? The band that has disbanded almost 40 years ago??? Yet, they sell better than virtually ALL current artists? Without even being offered on iTunes, the largest music store in the world???

Making Beatles available on iTunes will likely vault them to the top selling artist spot. Many of us here were their fans when they were playing (meaning, we're at least 45 years old), and most of us simply cannot imagine WHO (the h€ll) is still buying their music. But apparently buying they are. Go figure...
"
 
#11 ·
The Beatles (finally) released their music catalogue on iTunes. Neat. It's about time. Does this announcement make it a day "I will never forget"? Not a chance. Well, maybe for the wrong reason, of being one of the most overhyped, underwhelming announcement in Apple's history.

Don't get me wrong, I'm a Beatles fan, and think it's really cool that their on the iTunes store. I'll probably pick up quite a few tracks. It's also exciting to see that the catalogue is available on the Canadian iTunes store, right at the same time of the announcement. However, doing a full front page teaser the day before with the comment that it will be a day we'll never forget? I think I underestimated just how big of a Beatles fan Steve Jobs is. Obviously, the announcement is really important to him. To the majority of the rest of us though... not really in the "unforgettable day" category I'm afraid.



I still think there is much bigger things coming to the cloud, however my scent seems a bit off and the Beatles only announcement made my first article a bit of a stinker.

What do you think ehMacians? Was the announcement so exciting, it'll be a day you'll never forget, or perhaps a little underwhelming?
 
#12 ·
See that the entire collection is $1.29 including the old mono stuff.

Will take a pass for the moment.
 
#19 ·
Where do you see the mono stuff? I previewed a few tracks and all were stereo mixes that ought to be mono.

Unless I'm missing something, the restored mono mixes are not there. So I'll pass, too. (Geez, would it kill them to at least offer the option? I know only a few old farts really want the mono, but the mono remasters exist...)

As for why this is a big deal, I actually agree that it is. My Beatles collection is a fragmented bunch of LPs in various states of decay and mediocre CD versions. It would be nice to have a remastered set, or access to select bits and pieces.
 
#16 ·
I just spent almost $50 on Beatles stuff in iTunes... I've bee waiting years for this! Used to have all of the albums on CD, but most of them were "lost" between one flat/friend or another... I had no interest in re-buying all of the albums, but, I had a mental list of select tracks that I wanted... I think I've mostly filled that list now!! Yes.
 
#17 ·
My response to a similar article on MacStories:

Not sure I could disagree more with this post. The hype that they have to live up to is a double-edged sword. They can't do anything anymore without every single blog and newspaper writing speculative articles and posts. And then when they don't deliver on nearly impossible promises, posts like this one spring up.

The biggest band in the world being added to ITunes is worth more than a "meh." It's probably the biggest piece of the music pie for Apple. And sales will be phenomenal.

Sometimes small updates and upgrades are just as important to people as new products and services. For the Mac geek faithful, this announcement is small beans and I guess elicits a collective "meh." But for the general, music-loving public, an announcement like this can mean a lot. And it does mean a lot. There are probably more Beatles fans in the world than fans of any other artist, and now they can pile their songs onto the iPods and iPhones and enjoy them all over again.

A bad PR move? That's a ridiculous statement. I could maybe understand if the main page of apple.com had been changed for a month or even weeks leading up to this. It was 24 hours. What would you rather they had done? Not put it up at all?

I love writing and reading about Apple stuff just as much as the next Apple geek. But lately it seems like every blog out there is perpetuating this impossible hype that no company can live up to, and when rumours don't come true, people cry foul and write "meh." To all of these annoying blog posts and articles I say "meh!"
 
#18 ·
:confused::confused::confused:

For those people 55 and over who haven't figured out how to rip their CDs, this must be exciting news indeed!

The only interesting aspect of this is that it's the end of a long saga between Apple Computer and Apple Corps. Anybody remember the system 7 sound
Sosumi ?


As Tommy Lee Jones might say , "Great! Now I need to get another version of The White Album..."
 
#22 ·
#25 ·
the media did not blow this up beyond belief. Apple, was the one who put the sign that this would be a day we would never forget. Not the media...

I'm sorry, but even a big beatles fan, who very understands how big an influence they are as anyone, is still going, "meh".

MEH.
;)
 
#29 ·
Well! Will you ever forget the day Apple over hyped even for Apple the AppleHype? I'm thinking this will evolve into popular culture as THE example of overhype. :clap:
 
#34 ·
The disappointment people are feeling is funny to me. Just take a look at the Apple product line that has entered the market in 2010. I don't recall watching that many Keynotes in a single year. Did they overhype it, of course, but it is a personal victory for a company that has had to endure 30+ years of legal wrangling over stupidness. Glad to see this Beatles on iTunes stuff finally put to rest. The big shocker for me is the availability of all the songs in single song format. I would have thought album only would have been the norm. Way to go Steve, you win! I can just hear a collective "Why didn't we do this sooner?" from Apple Records (or whatever) when sales figures come in the next quarter.
 
#36 ·
I'd have no problem at all with anything if Apple didn't say today would be a day I'd never forget. They feel like the boy who cried wolf right now. By anyone's standard besides Steve Jobs, this doesn't qualify as a day to never forget. I'll use that expression for a happy day like the day I got married or my child was born. Or a traumatic day like 9/11. NOT for the day the Beatles finally made their music available for sale online.
 
#37 ·
One can get the full box set (admittedly for more) at Costco or HMV or eBay. I got my set from Costco when they had a special for $149! Now that Christmas, (and, I suppose, Black Friday in the US) is coming up, watch for deals.

The beauty of this is ... CD quality, not like CD quality, almost CD quality or close to CD quality.

I agree with others, this must be the most boring announcement by Apple.
 
#38 ·
The way I look at it, Apple will always try and hype everything up. And no matter what rumour mill sites will trumpet and snippet of news they find. And all the while Apple gets free advertising.
 
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