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The Gap Between What Reporters Write And Readers Read

484 views 0 replies 1 participant last post by  SINC 
#1 ·
I've debated this with many editors over the years. It was something that could never be proven, but I maintained it was reflected in fluctuations of circulation. This still applies even more so today and forums and web news sites are as susceptible as any other media. Too many times the people in charge of content think they know what readers want, when in many cases, they're dead wrong. A long but informative read.

We’ve written several times about Pablo Boczkowski, the Northwestern professor who studies news production and how it is changing in a digital environment. So when I was invited to serve as respondent to a presentation of some of Pablo’s new research at the MIT Communications Forum a couple weeks ago, I was very happy to.

Here, Pablo talks about a series of studies he’s done looking at the gap between the kind of journalism that news organizations produce and the kind of journalism that consumers consume. He’s gathered data from a number of different countries and time periods to see how those interests match up (or don’t). I think we found a few interesting points of disagreement — it’s worth a listen.
The gap between what reporters write and readers read - Nieman Journalism Lab
 
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