The commercials with Isiah Mustafa aren't geared towards men. They're geared towards the women who, according to market research, are responsible for buying, for their men, 60% (or more) of men's toiletries.
(Doesn't much matter what you like, it's what the person doing the buying likes.)
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"Without ambition one starts nothing. Without work one finishes nothing." ~ Ralph Waldo Emerson
I've also always bought my own shaving gear all my life. Any gifts I get on special occasions (bought by others) are my normal brands. The few times they weren't, they sat on the shelf until someone else used them or tossed them out. Of course when one still uses a straight razor weekly, the Old Spice habit is kinda ingrained.
I've also always bought my own shaving gear all my life. Any gifts I get on special occasions (bought by others) are my normal brands. The few times they weren't, they sat on the shelf until someone else used them or tossed them out. Of course when one still uses a straight razor weekly, the Old Spice habit is kinda ingrained.
All I'm saying is you're not part of the target demographic.
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"Without ambition one starts nothing. Without work one finishes nothing." ~ Ralph Waldo Emerson
Understood. And all I'm saying is that the women in my life aren't part of the target demographic either.
But she may enjoy watching the commercial. I don't buy my husband aftershave either, but I find the commercial amusing, and it's reassuring to know that somewhere in this world is a goodlooking, intelligent man with a sense of humour. It's sort of a dream some of us women have.
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"Without ambition one starts nothing. Without work one finishes nothing." ~ Ralph Waldo Emerson
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