Microsoft has an answer for analysts who want to know how the new retail location at the Yorkdale mall will compete against the long-established Apple store.
Community development specialists.
Apple created a splash with its retail store design when it launched with its tethered equipment and genius bar staffed by tech specialists.
And while it doesnt have staff tagged as community development specialists, it also runs in-store programs that engage the community.
Jeff Doucette, retail consultant at Field Agent Canada, says the retail stores will be a great way for Microsoft to connect with consumers, especially since it has a strong business and office heritage.
With the expansion construction currently going in immediately south of the current Apple Store location in Yorkdale, there has been speculation that Apple may improve to a larger store in the Mall.
Imagine if they gave Microsoft the old Apple Store location…
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funny as everyone is trying to look and feel like apple... so might as well save them the set up costs LOL
but possibly before they hand over the old location to any one..give the employees a stress relieve day - come in and trash the place with a sludge hammer before moving to the new location...
Apple should be happy MS will open a location.. once you try the products, you simple head over to Apple and buy the real deal..
I for one will go to MS store and give them a box of usb keys i have that are Microsoft labelled - and demand reparation as they damaged my USB ports on my macbook Pro, I had my logic board replaced under warranty so I am lucky.. Maybe I will get credit for a zune or nokia win 8 phone.
Apple MacBook Pro 13" 2.9GHZ i7 12GBs
Apple Thunderbolt display 27", Macally Bluetooth Keyboard
Internal 1 x OCZ Deneva2 SSD 480 GBs ( removed superdrive - installed 750GB HD in place )
LaCie Stark 1TB for time machine, Apple Track Pad
Moshi Keyboard cover ( to catch the drool when surfing rumor sites )