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: Adobe Photoshop Elements 10 $49.95 at B&H

Todd
Apr 23rd, 2012, 08:40 AM
24 hour sale at B&H

Adobe Photoshop Elements 10: US$ 49.95 (http://www.bhphotovideo.com/c/product/822139-REG/Adobe_65136385_Photoshop_Elements_10_for.html)


Adobe Photoshop Elements 10 & Premiere Elements 10: US$ 69.95 (http://www.bhphotovideo.com/c/product/822135-REG/Adobe_65136565_Photoshop_Elements_10.html)
fjnmusic
Apr 23rd, 2012, 08:49 AM
Makes you wonder when a company can sell at this price and still turn a profit why the regular price is so much higher.
Chimpur
Apr 23rd, 2012, 12:23 PM
Impending new versions?
Todd
Apr 24th, 2012, 08:17 AM
Makes you wonder when a company can sell at this price and still turn a profit why the regular price is so much higher.
How are you certain they earned any profit during the 24 hour sale?

The "loss leader" is a sales tactic as old as retail; sell something at a price so low you lose money on it but it brings people to your store so you can sell them more stuff while they're there. Or perhaps B&H's goal was simply to get people (like me) to advertise for them. How many new links to the B&H website were posted around the Internet during their sale? Hundreds? Thousands?