Have you seen this yet?

World News: VIDEO: How music works its magic in ?awakening? this man - thestar.com (http://www.thestar.com/news/world/article/1159631--video-how-music-works-its-magic-in-awakening-this-man)

I first noticed it yesterday being shared amongst friends on Facebook. I sloughed it off as more viral Facebook pap. Later on I noticed it on The Toronto Star site so I watched.

I was immediately hooked when I heard 'iPod'. That seems unnecessary I thought. The type of device he uses doesn't matter... I then heard it 5 more times. 4 more by name and once at the end being described as 'beautiful new technology' and 'significant'.

Perhaps it's purely unintentional but I doubt it. Does Apple really need to employ this type of advertising strategy to increase it's market share? Thoughts?

I think you are reading far too much into the video. It is little more than an honest news report with the introduction of the iPod thanks to the nursing lady who first thought of trying it. End of story.

To be fair, are there really any portable music players out there besides the iPod?

I think you are reading far too much into the video. It is little more than an honest news report with the introduction of the iPod thanks to the nursing lady who first thought of trying it. End of story.

End of Story? Thus spake SINC? You really must try a less hostile approach.

I think you're naive. I have friends who work for companies that do this for a living.

It's not an iPod product placement by Apple. Not even the tiniest, slightest chance. Yes, Apple does product placement all the time on commercial TV shows and movies. No, they are not paying any one in this story.

I have friend who work for companies that do this for a living.

Have they hired you to promote the video at EhMac?

Have they hired you to promote the video at EhMac?

You'll have to figure that out for yourself.

It's not an iPod product placement by Apple. Not even the tiniest, slightest chance. Yes, Apple does product placement all the time on commercial TV shows and movies. No, they are not paying any one in this story.

Embedded/ viral advertising often flies under the corporate radar simply for the fact that the majority of people find the strategy to be repugnant.

I think you are reading far too much into the video. It is little more than an honest news report with the introduction of the iPod thanks to the nursing lady who first thought of trying it. End of story.

I agree with Sinc on this observation. I saw nothing of "embedded advertising" in this clip.

End of Story? Thus spake SINC? You really must try a less hostile approach.

I think you're naive. I have friends who work for companies that do this for a living.

Hostile? Look who's being hostile?

End of story is layman's terms for the print media -30-. Get over your preconceived notions.

Right because Apple created music. :lmao: Just a story and nothing more.

Watch this and ask who produced this and why.

It was obviously professionally done. If it was a feel good news story there would be some accreditation. If it was someone's short film or doc, again there would be accreditation.

There is no mention of location or sponsoring organization. Just an anonymous feel good YouTube video that has gone viral that rhapsodizes the healing power of this 'significant', beautiful new technology'.

Simply food for thought.

Hostile? Look who's being hostile?

End of story is layman's terms for the print media -30-. Get over your preconceived notions.

Not hostile at all. Saying 'end of story', regardless of it's origins, is rude and dismissive.

End of story.

So far, you seem to be the only one with the conspiracy theory.

So far, you seem to be the only one with the conspiracy theory.

I don't need crowds behind me SINC. Do you?

Man, you really want to pick a fight this morning don't you? You carry on with your conspiracy theory. I'm outta here.

Watch this and ask who produced this and why.

It was obviously professionally done. If it was a feel good news story there would be some accreditation. If it was someone's short film or doc, again there would be accreditation.

There is no mention of location or sponsoring organization. Just an anonymous feel good YouTube video that has gone viral that rhapsodizes the healing power of this 'significant', beautiful new technology'.

Simply food for thought.

The clip is a promotion for a documentary called Alive Inside--and taken from the website of the documentary--that's why it looks like it's professionally done. It isn't anonymous at all. And they certainly didn't hire Oliver Sacks to shill an iPod.

The clip is a promotion for a documentary called Alive Inside--and taken from the website of the documentary--that's why it looks like it's professionally done. It isn't anonymous at all. And they certainly didn't hire Oliver Sacks to shill an iPod.

So there you go jimmy. Your conspiracy theory. :clap::lmao:

The clip is a promotion for a documentary called Alive Inside--and taken from the website of the documentary--that's why it looks like it's professionally done. It isn't anonymous at all. And they certainly didn't hire Oliver Sacks to shill an iPod.

I am in agreement with Macfury as well. As it says on the site -- "Alive Inside premiers April 18 at the Rubin Museum in New York City. Its website states, “Besides telling a moving story, it is our hope that this film will encourage widespread adoption of personalized music programs in nursing homes and outpatient therapy in homes . . . It questions when we stop being human, and what it takes to restart a life that has faded away. It asks questions about how we see our elderly.”"

So there you go jimmy. Your conspiracy theory. :clap::lmao:

Conspiracy theory? Hardly.

Product placement is alive and well in the film, television and entertainment industry. Was this produced solely as a viral video to sell iPods? It appears not but I would bet money that there is product placement agreement.

Product placement used to be much more overt, but new advertising strategies employ embedded and/ or viral techniques to sell products.

Give it up, man--that wasn't your original premise.

Give it up, man--that wasn't your original premise.

Nothing to give up. I guess this is far too sacred a cow to bring to this market.

Really was intended as food for thought. I was met with 'End Of Story's' and :lmao:.

IF you all don't think this exists and that Apple is above it I have bridge in Brooklyn you might be interested in.

It isn't a sacred cow--it's a lame one.

It's hardly a sacred cow and I don't think anyone is doubting that product placement exists or that it's more subtle than it was in the past.

However, in this case, I'd be very surprised if the producers of the documentary received any financial consideration or support from Apple or any of its agencies. Apple's marketing genius is the way that it gets others to do its marketing for it. What other companies have their product launches leading the evening news?

iPod has become a generic trademark in our culture, much like Kleenex, Aspirin and Jell-o, which is why I suspect that the people in the video were using the term.

Another question might be: why was this video on the Toronto Star's website masquerading as news? How different is this from the original question of paid placement? Seems like the producers of the documentary have been able to get some free marketing for their film.

Another question might be: why was this video on the Toronto Star's website masquerading as news? How different is this from the original question of paid placement? Seems like the producers of the documentary have been able to get some free marketing for their film.

It wasn't--the text below the video describes the source of the clip. Yes, the producers have gotten some free marketing for their film, in the same way that they could do with a press release, photo release or interview about the film.

Conspiracy theory? Hardly.

Product placement is alive and well in the film, television and entertainment industry. Was this produced solely as a viral video to sell iPods? It appears not but I would bet money that there is product placement agreement.

Product placement used to be much more overt, but new advertising strategies employ embedded and/ or viral techniques to sell products.

I certainly can't say if there was a "product placement agreement" here, mrj, but I do agree with you re the reality that the "new advertising strategies" will employ "embedded" techniques to show their product in use.

Paix, mon ami.

Well, once the film's released we can look at the credits and see if Apple provided any products for promotional consideration or not. Until then, anything we say here is just speculation, no?

Cheers

Well, once the film's released we can look at the credits and see if Apple provided any products for promotional consideration or not. Until then, anything we say here is just speculation, no?

Cheers

In a documentary? Sure, scan the credits all you like.