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Old Mar 17th, 2004, 10:47 PM   #1
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From MacDailyNews ...

Quote:
Check this out. It's called 'iSpec' by KDLAB and it's the winner of the Autodesk iDesign Grand Prize (Attribution: AppleLinks.com). A wonderfully-imagined future Apple product: http://66.216.122.95/_content/_reel/...EC_web_480.mov (17.3 MB and worth it) MacDailyNews Take: We want one!
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Old Mar 17th, 2004, 11:43 PM   #2
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The DOS-text would NEVER get by Jobs -- but, it's a very artful video; perfectly vague and devoid of facts, like all of Apple's ads are

It's neat how the "The Shining" set "boots" -- right up to the fireplace

I know it's just a concept product, but I'm reminded of two quotes from Steve Jobs. One is that (and I quote, losely) "The PDA market is not a very fun place to be right now", and Apple is yet to resurrect the Newton. Another is that "People go to a computer to turn their brains on. A TV is where they go to turn their brains off." This quote, along with the fact that watching video demands more from a person than a portable scenario allows (you can jog and drive while listening to music; you can;t with video), makes me think that video-on-the-go is an area that will have trouble gaining traction -- and is an area Apple will probably steer clear of.

My 2¢
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