I think it looks fantastic! Price-wise, it's very similar to the iPod shuffle, but it boasts a display, longer battery life, and a FM tuner. don't complain about the lack of software integration either, SONY has been working closely with lots of software companies in Japan (often used exclusively in Japan) to have their ATRAC format in their music jukebox programs (similar to iTunes).
Any player I buy must support Audible content. If this can do it for a reasonable price, it would be better for me than a shuffle. The display would make it much easier to manage listening to multiple audio books, etc.
“Maybe some day somebody will call me "Sir" without adding "You're making a scene"!!”
I think that the on-the-stick display is kinda cool, but the only games in town for secure file formats are Apple's AAC and MS's Janus -- and that's even a stretch for Janus.
__________________ 32GB iPad 1 WiFi. 2011 Mac Mini Server (used as a workstation) 2GHz quad-core i7/8GB/1TB, 24" BenQ LCD, 17" NEC LCD, Magic Trackpad. MacBook 2.4GHz Core2 Duo/2GB/200GB/DL-DVDRW. Apple TV 2, 32" flat panel TV, Logitech DiNovo Edge BT keyboard & trackpad. >5TB of FW drives, 16GB iPhone 4S. In memoriam: my Sawtooth "Frankenmac" with upgraded dual 1.3GHz G4/2GB/360GB striped RAID/DVDRW/ATI Radeon 9000 Pro