Apple Plans To Crush Carriers And Offer Direct Mobile Service
Apple’s next huge move isn’t into the television or banking industries according to one expert. Instead, Apple will take on carriers like AT&T and Verizon Wireless by becoming a direct mobile service provider. Veteran wireless industry strategist Whitey Bluestein, who has managed strategic deals for the likes of AT&T, Intel, T-Mobile, Verizon, Microsoft, Nokia and Best Buy, says Apple will soon begin to offer wireless service directly to iPhone and iPad users. Apple has the distribution channels, digital content portfolio and customer base to make the move, Bluestein says, and it also has more than 250 million credit cards on file for iTunes users who could be billed directly for wireless service.
I think that Apple may well take the Wind Mobile model but from the hardware side view. Like the cost of OS X versus a new Windows update. If they were smart about it they would realize that their bread and butter comes from hardware that uses data - data that people want to horde or at least guard because it's so bloody expensive. If data were cheap then maybe more people would pay to use it, in more places, for more reasons.
They could smartly make data a cost recovery enterprise to fuel more hardware sales. I don't like the idea of too many eggs in one basket (and my Apple basket is already bursting at the seams), but if the offer recognized data as a necessary encumbrance to buying more hardware, Apple could well open up real competition. Now if they would only offer it up here and not just in the US. That's the real kicker.
The owner of Wind Mobile (and Egyptian billionaire) says that he regrets opening shop in Canada because the system is so heavily skewed toward the big providers who, by his estimation, have it too good here. So good, in fact, that they are among the only big TeleCos anywhere in the world that don't operate outside of their home country. He says that Canada is a lost cause, for now at least, when it comes to true competition because Canadians (like me) are willing to pay stupidly high fees for little service in return. The telecos we have now are in the service business.
If Apple stays in the hardware business FIRST and sees the services as necessary to promote hardware, this could be good.